IT ALL STARTS HERE
Graphic preparation is a very ‘creative’ process, so as soon as the script is complete, we begin work on graphics. Animated graphics are a powerful way of describing complex concepts, services or events. To make sure all the graphics prepared for your video match the image you want to present, we’ll look closely at any existing artwork you may have in place.
- Shot List
- Talent, props and locations organised
- Are we using our own RC helicopter for low aerials?
- Are there nose-mount chopper aerials to arrange?
- Do we need the camera crane?
- Any studio filming –do we need to paint the cyclorama or create a set?
The script has been finalised. And with our clients as diverse as there are industries, filming might be a day on your factory floor using your own people… …or a more complex shoot involving talent, makeup and catering. Our camera team is headed by Richard Davies. As one of the directors of Sound Images, he has a very personal stake in filming stylish footage. Richard has more than thirty years of corporate filming experience – and with his understanding of putting a complete project together, he’ll be making sure that critical detail, framing, angles, movement and lighting are captured professionally – so when it comes to editing the entire story, we’ll have exactly what is needed. Our team will also take advantage of any other opportunities they see while on the shoot. This means that for most projects we have more footage than we need for the finished cut. This additional footage – which is kept for you in our catalogued library – could be used to freshen up your video at a later date or to cut a TV commercial or cinema ad.
WHERE THE MAGIC HAPPENS
THAT’S A WRAP! We’ve reached the end of our exciting journey. From script to screen, your video has been conceptualised, scripted, filmed, edited and is now ready for the world to see. WHERE TO FROM HERE? With over thirty years’ experience in producing television commercials and corporate videos, you can see our work in the boardrooms of the largest corporations and government departments… …or working hard in the marketplace for emerging small businesses. For corporate, training and induction videos – we arrange DVD authoring, if required, and can also supply HD, web-optimised versions of your video, ready to be streamed from your website, YouTube™ or embeded into your customised software. For television and cinema commercials – we take care of everything involved in getting your commercial to air, including CAD approval and adstreaming to stations.