This promotional web video was produced to promote Men’s Artistic Gymnastics and is being used to attract boys onto this sport.
There seems to be a misconception among parents and kids alike, that gymnastics is really for girls. Gymnastics Queensland, a long-term client of Sound Images, asked us to produce thus video to really cut through and promote Men’s Artistic Gymnastics (MAG). This video, showing plenty of rippling muscles, certainly does that. So successful was the campaign, that other State Gymnastic associations also adopted the video to promote Men’s Artistic Gymnastics in their own States.